Dutch keep on buying expensive electric bikes

Electric bikes accounted for a whopping 29% of turnover in the Dutch cycle trade in 2008, according to the national bicycle dealer association. They are now the dominant money-maker in many cycle shops.

Sales of regular bikes in €700-€800 suffered as a result, as customers spend their money on higher-priced electric models instead.
Total sales for electric bikes in the Netherlands are thought to have reached 120,000 in 2008, many times the number sold in the UK over the same period. Sales stood at 89,000 in 2007 and around 45,000 in 2006, so there is a clear trend of rapid growth that is being replicated in the UK as electric bikes become more reliable and better-known.
50cycles now specialises in European-made electric bikes from the Kalkhoff range, so we’re well placed to offer customers reliable bikes as the UK market expands.