We started doing this in 2003, when e-bikes were very new and largely unknown. Since then, many thousands of cyclists have had their rides and lives transformed with our power-assisted bikes.
We only select and sell the very best electric bikes with after-sales service and support to match. Our bikes have won races, changed lives, improved health and collected glowing reviews.
When you ride an electric bike, it quickly becomes your most prized possession. We were quick to recognise this 15 years ago and now e-bikes are breaking through as the smartest way to travel. Here's how it happened.