Welcome to the 50cycles Distribution Limited General Terms and Conditions. These terms, combined with our Privacy Policy and any other documents referred to in these terms (collectively, the Terms) set out the legal agreement between: You, as the 50cycles user; and The 50cycles Distribution Limited company identified in paragraph 3 below (or we, or our, or us). Please read through this document carefully to understand how your account and our services work. If you do not agree to these Terms, do not sign up for or use our services or buy our products. Users in certain regions may have different Terms applicable to them.

50cycles Distribution Limited operates a platform accessible through the 50cycles Distribution Limited application, website and products, which will be available for download on your mobile device (the “App”), and our website at https://www.50cycles.com.

The information provided through the 50cycles Distribution Limited is not intended to be and does not constitute financial advice or any other advice. It is general in nature and not specific to you. It is not an offer to buy or sell or a solicitation of an offer to buy or sell any security, product, service or investment, nor is it a recommendation, endorsement or sponsorship of any security, company or fund.

You should assess carefully whether your financial situation and tolerance for risk is suitable for any transactions you undertake using the 50cycles distribution limited applications, and you are responsible for conducting your own research before carrying out any transactions through the 50cycles application or website.

Different 50cycles Electric Bikes companies may provide services to you and may have different Terms applicable to you, depending on where you are ordinarily resident and where you create your 50cycles Electric Bike Profile. Registration NumberRegistered Address  
50cycles Electric Bikes users in: Company Name Jurisdiction Company Number Registered Address
United Kingdom 50cycles Distribution Limited England 12193297 Unit 1E Charnwood Business Park, Loughborough LE111LE

In order to use the 50cycles Application or Website, you will need to register using your email, set up an account with a password and verify your identity (your “50cycles Profile”). We recommend that you use a strong password, with a combination of letters, numbers and special characters, with your 50cycles Profile. You must enable 2-factor authentication to access your 50cycles Profile. Please refer to the security section below (in paragraph 9) for more information about the steps you must take to protect your 50cycles Profile.

You can order an electric bike or other products for delivery. If you have placed an order, you’ll see an update of your order and we will aim to deliver your bike within 30 days.

It is extremely important for you to keep your 50cycles Profile secure at all times. You are responsible for all transactions initiated through your 50cycles Profile. Unauthorised use of your 50cycles Profile may have serious consequences for you, including financial consequences. Ultimately, it is your responsibility to keep your 50cycles Profile secure by engaging in the following practices:

  • Using a strong password for your 50cycles Profile;
  • Keeping your phone safe and ensuring it is password-protected at all times;
  • Enabling 2-factor authentication to access your 50cycles Electric Bikes Profile;
  • Keeping your 50cycles Electric Bikes Card pin and other unique numbers safe and secure;
  • Closing the App when you are not using it;
  • Logging out of the 50cycles website when you are not using it;
  • Changing your mobile, card pin and 50cycles Account passwords regularly and not sharing these with anyone; and
  • Keeping your email account secure at all time.

If you believe your mobile, 50cycles Account, or the login details for your 50cycles Profile have been lost, stolen, or accessed without authorisation, you must contact us immediately at info@50cycles.com or contacting the Help Center in the app. We will not be responsible for losses incurred due to unauthorised access of your email.

Keeping your personal data safe is important to us. How we handle your personal data is explained in our privacy policy.

You must meet the following criteria in order to create a 50cycles Profile:

  • You must be 18 years of age or older and be a resident of a country where 50cycles Products and services are available.
  • You must be an individual and not acting on behalf of a business.
  • You must only open one account with us and not have had a previous account with us that was blocked or closed;
  • You must verify your identity with us and pass any other checks we are required to conduct (such as anti-money laundering checks and know your customer procedures).

We take our anti-money laundering (AML) and know your customer (KYC) policies very seriously, and we monitor our platform for suspicious activity. You must comply with all requests to verify your identity, address, and source of funds.

We will require users to provide valid government-issued proof of identity documents and may ask for proof of address documents issued in the last six months.

Where we cannot verify your identity or the validity of your documents, you will be refused a 50cycles account.

Where you appear on any governmental or inter-governmental sanctions list, you will be refused a 50cycles account.

You must not use the 50cycles Electric Bike application for any of the following:

  • For any illegal purpose, including fraud and money laundering, and for any purpose prohibited by regulation, statute, ordinance, or other governmental or regulatory limitation;
  • For any debt-collection purpose;
  • To circumvent merchant restrictions or obtain goods or services without paying;
  • For commercial speculative trading purposes;
  • To manipulate the price of any asset or currency;
  • In any manner likely to result in complaints, reversals, chargebacks, fees, fines, penalties, or other liability to 50cycles Distribution Limited, other users, third parties, or yourself;
  • To provide yourself with a cash advance from your credit card, or help others to do so;
  • In any manner which results in a negative balance in any currency;
  • To burden or overload our infrastructure, facilitate any viruses, malware, malicious code or other form of IT attack or attempt to gain access to our systems and information;
  • To interfere with the 50cycles Distribution Limited in any manner;
  • To copy or reproduce our content or services in any manner;
  • To interfere with our third party providers in any manner;
  • To circumvent our policies and procedures;
  • For use with any automatic trading, API, crawler scripts, or other methods inconsistent with ordinary use of the 50cycles application;
  • To harass our employees, agents, or other users.

If you breach these Terms in any manner we may, in our sole discretion, take the following actions:

  • If you breach these Terms in any manner we may, in our sole discretion, take the following actions:
  • Contact and/or warn third parties in connection with your actions, including other users, your bank or card issuer, law enforcement or regulatory bodies;
  • Refuse to complete transactions;
  • Fully or partially reverse a transaction or exchange; and
  • Pursue legal action against you.

You may close your 50cycles Account at any time with us for any reason by contacting us. However, you may not close your 50cycles Profile while 50cycles Distribution Limited is conducting an investigation into your use of the 50cycles Application, or while you have a remaining balance on your 50cycles Account. Even if your 50cycles Profile is closed, you will remain liable for any actions taken through your 50cycles Profile prior to closure.

Nothing in this paragraph 15 affects any legal rights you may have under the law of the country in which you are resident.

We may end or suspend your use of the 50cycles Application without notice to you, at any time, and with immediate effect in the following circumstances:

  • Where you have provided us with false or misleading information;
  • Where we determine, in our sole discretion, that your use of your 50cycles Profile, 50cycles Account or 50cycles Products are detrimental or harmful to 50cycles Distribution Limited in any manner;
  • Where you have breached these Terms or engaged in any restricted activity;
  • Where we suspect you have breached these Terms or otherwise acted fraudulently, including during the AML/KYC verification process;
  • Where we are required to do so to comply with a court order, law, regulation, regulatory decree or ombudsman’s orders;
  • Where you have been declared bankrupt; and
  • Where you have been declared deceased.

We may also terminate your 50cycles Profile and your use of the 50cycles Account at any time by giving you 2 months’ notice.

We’ll get in touch with you through the 50cycles Application or the email address you provide on your 50cycles Profile. Please make sure to keep this updated with an email address you check regularly. You should also check your transaction history regularly and let us know of any errors or unauthorised transactions. Any communications will be made in English.

If you need any help or want to make a comment or complaint, please contact our customer service at info@50cycles.com. We aim to resolve all enquiries within two weeks.

Copies of these Terms are available upon request and on our Website.

Please give us the opportunity to resolve your complaint. We will respond to any complaints within 15 business days of receiving your complaint, except in exceptional circumstances beyond our control. In any event, we will respond to your complaint within 35 business days of receiving your complaint.

If we have not been able to resolve your complaint to your satisfaction, you may take your complaint to the relevant institution::

For users in the EEA: Contact the Financial Ombudsman Service (FOS), details of which are available here. You can also call the FOS on 0300 123 9123 or write to: Financial Ombudsman Service, Exchange Tower, Harbour Exchange, London, E14 9SR.

All intellectual property rights in the 50cycles Distribution Limited, and all content and logos are owned by or licensed to 50cycles Distribution Limited. You may not copy, imitate, or use any of this intellectual property without our prior written consent. Nothing in these Terms grants you any intellectual property rights in the 50cycles Distribution Limited, other than the right to use the 50cycles Distribution Limited, and to download our mobile application on your device in order to access the 50cycles application with all its features, in accordance with these Terms.

Your right to use the 50cycles Distribution Limited is personal to you and you are not allowed to give this right to any other person. Your right to use the 50cycles Application does not stop us from giving other people the right to use the 50cycles Application.

We may make changes to our Terms and policies from time to time. Where possible, we will notify you at least 2 months in advance of the date of these changes. If you do not agree to the changes, you must stop using our services before the planned commencement date of the new changes. Continuing to use the 50cycles Distribution Limited means that you accept our new changes. Certain changes may occur immediately and without notice. This may happen when we are required to make changes by law, or where we make minor changes to these Terms that do not impact your rights and remedies or our obligations. When such changes occur, we will notify you as soon as reasonably practicable.

The 50cycles website and application allows you to purchase services and products, and provides you with content and information that are owned or developed by third parties, or that operate on or are supported by third party networks. As we do not have any control over these services or products that you purchase, or content you view using the 50cycles application or website, we are not responsible for them in any way.

While we do our best to ensure that the features and functionalities of the 50cycles services are of a reasonably satisfactory standard and are available to you all of the time, certain features may rely on networks and connections that are beyond our control. Due to the nature of the Internet and technology, the 50cycles service is therefore provided on an “as is” and “as available” basis. As such, we cannot guarantee that the 50cycles services won’t be interrupted, or that you will not experience delays, failures or errors when using the 50cycles Service.

We also give no guarantee as to the fitness for purpose of the 50cycles Products or Services for your specific needs. To the extent we are able to do so, we exclude any commitments that may be implied by law.

For any claim, our responsibility to you will be limited to any amounts you have paid us in the 12 months preceding your claim. If you have not paid us anything, we shall not be responsible to you for any claim arising out of the provision of the 50cycles Distribution Limited.

In every case, we will never be responsible for any loss or damage that is not reasonably foreseeable, or that is caused by a failure by you to comply with these Terms.

Sometimes we might be entitled to be compensated by you, for instance due to a technical error in your favour, when you have a negative balance on your account, or when you use the 50cycles applications in such a way that violates the Terms. In such cases, we shall be entitled to recover any sum due to us by retaining some or all of your available funds or balances that you have in your 50cycles Account.

You are responsible for:

  • All charges and other amounts incurred through your use of the 50cycles applications at any time, including any amounts outstanding after you stop using the 50cycles applications or if we suspend or cancel your 50cycles Profile; and
  • Complying with any and all laws, rules and regulations of your jurisdiction that may apply to you in connection with your use of the 50cycles applications, including but not limited to activities of import and export, taxes or foreign currency transactions. We will not be responsible for the execution of tax obligations, or calculation and transfer of taxes applied to you.

You are also responsible for keeping a copy of any information you upload to the 50cycles application or that is accessible through your 50cycles Profile. We will not offer you compensation for any losses you might suffer as a result of any information that you access on the 50cycles account being deleted, or your access to such information being terminated or suspended if you or we terminate or suspend your use of the 50cycles service, products or applications.

This paragraph 22 applies where the App has been acquired from the Apple App Store. You acknowledge and agree that the Terms are solely between you and 50cycles Distribution Limited, not Apple, Inc. (“Apple”) and that Apple has no responsibility for the App or content thereof. Your use of the App must comply with the App Store Terms of Service.

You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and (where applicable) Apple will refund the purchase price for the App to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be solely governed by the Terms and any law applicable to 50cycles Distribution Limited provider of the App.

You acknowledge that Apple is not responsible for addressing any claims of you or any third party relating to the App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation; and all such claims are governed solely by the Terms and any law applicable to 50cycles Distribution Limited as provider of the software.

You acknowledge that, in the event of any third-party claim that the App or your possession and use of that App infringes that third party’s intellectual property rights,50cycles Distribution Limited, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim to the extent required by the Terms.

You represent and warrant that (i) you are not located in a country that is subject to U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

You and 50cycles Distribution Limited acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of the Terms of Service as relates to your license of the App, and that, upon your acceptance of the terms and conditions of the Terms of Service, Apple will have the right (and will be deemed to have accepted the right) to enforce the Terms of Service as relates to your license of the App against you as a third-party beneficiary thereof.

Where you download our App from any other app store or distribution platform other than the Apple App Store, including the Google Play Store (the “Distribution Platform”) you agree that:

(a) the Terms are between you and 50cycles Distribution Limited, and not with the provider of the Distribution Platform (“Store Provider”);

(b) your use of the App must comply with the Store Provider’s then-current Distribution Platform Terms of Service;

(c) the Store Provider is only a provider of the Distribution Platform where you obtained the App;

(d)50cycles Distribution Limited, and not the Store Provider, is solely responsible for the App;

(e) the Store Provider has no obligation or liability to you with respect to the App or the Terms; and

(f) you acknowledge and agree that the Store Provider is a third-party beneficiary to the Terms as it relates to the App.

In the event that you need to access a deceased’s 50cycles Profile, please contact us. We may ask you for supporting documentation, such as a death certificate, probate documents, or other documents proving you have the right to administer the deceased’s estate.

We do not provide any type of investment advice. We may provide information concerning types of currencies, prices, and events that may have influenced prices, all of which should not be considered investment advice. If you require investment advice you should contact a financial advisor. You are solely responsible for how you use our services and the financial results of your actions.

English law will apply to all disputes and the interpretation of these Terms. The English courts will have non-exclusive jurisdiction over any dispute arising from or related to your use of the 50cycles services, applications and products. This does not affect your rights under the law of the country in which you are resident, including (where applicable) your right to have a dispute in relation to your use of the 50cycles Service heard in the courts of that country.

No third-party rights are created in these Terms. Only you, as the holder of the 50cycles Profile will have any rights to enforce these Terms. You cannot assign or transfer any of your rights under these Terms to someone else.

Where we do not enforce our rights under these Terms, we do not waive our rights. We may transfer or assign our rights under these Terms at any time.

Unless stated otherwise in these Terms, if any provision of these Terms is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced to the extent possible.