50cycles were awarded Kalkhoff’s Distributor of the Year Award for the third time, following wins in 2008 and 2011. This is the most important accolade for us as we’ve worked so hard to establish Kalkhoff as the leading electric bike brand in the UK since 2007.
Distributors from all over the world gathered in Cloppenburg last week. The town is home to the Derby Cycle Works where Focus, Kalkhoff, Raleigh, Univega, Rixe and Cervelo brands are based. The first week in August is when the next season’s models are revealed, distributors place their orders, meetings are held and there is much of drinking of beer and eating of food. The awards are given out during an open-air event and though we were hopeful given our success launching Impulse 2.0 over the last year it was a real thrill to pick up the award again, especially as we were up against major European players, the States and fast-growing distributors in Asia-Pacific.It’s proof once again that the UK market is shaping up to be one of the key electric bike hotspots over the next few years. Interest in cycling, the improving economy and the suitability of British terrain and road conditions for assisted cycling mean we could see electric cycles as commonplace as they are in Germany, the Netherlands and Switzerland.