This morning I read an article by Rory Sutherland in the Spectator about how we justify the expense of buying expensive items. One of the best ways to avoid buyer’s regret (after spending three or four figures on something) is to weigh the expense against how often you get to enjoy the item you’ve bought.
The idea of cost per entertainment hour comes from computer gaming. A game can cost around £50 but this is usually weighed against the hours of playing time the buyer expects to enjoy.
Other examples of expensive items that give back many hours of enjoyment are golf clubs, television sets and beds (on which you spend around a third of your life, one way or another).
Cars are one of the most expensive items you can own but it’s arguable how many hours of driving pleasure are enjoyed compared to the hours spent sitting in traffic or earning enough money to pay for the thing. Continue reading “The Surprising Truth About Electric Bike Costs”